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Western Governors University EZ Pleeze Business Strategy and SWOT Analysis

Western Governors University EZ Pleeze Business Strategy and SWOT Analysis

Question Description


EZ-Pleeze management has tasked you with completing a SWOT analysis to identify internal and external factors that need to be considered in developing a competitive strategy for the company. The SWOT analysis will be utilized to support and justify the overall strategic recommendations that you will later include in a presentation for the company’s senior executives.

You will complete this task in two parts: a SWOT analysis for EZ-Pleeze, created using the attached “SWOT Analysis Template,” and an essay that addresses the importance, function, content, and final relevance of a SWOT analysis.


Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A. Include a SWOT analysis for the EZ-Pleeze company (referencing the attached “EZ-Pleeze Case Study”), created using the attached “SWOT Analysis Template.”

Note: The completed SWOT analysis may be uploaded as its own attachment, separate from the essay, or may be added to your essay as part of a single document.

B. Write an essay (suggested length of 5–7 pages) that expands on and interprets the data from the completed SWOT analysis by doing the following:

1. Discuss the importance of a SWOT analysis in the strategic planning process of EZ-Pleeze.

2. Discuss internal strengths for EZ-Pleeze.

3. Discuss internal weaknesses for EZ-Pleeze.

4. Discuss external opportunities for EZ-Pleeze.

5. Discuss external threats for EZ-Pleeze.

6. Describe three recommendations for strategic action at EZ-Pleeze (based on the completed SWOT analysis) and justify your recommendations.

C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.


I’ve attached the SWOT template that needs to be filled out and the EX-Pleeze case study.

Holler with questions – Thanks as always!

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