I’m working on a news media presentation and need support to help me study.
Each student prepares a PowerPoint presentation critiquing a current news story for its key characteristics, then records a 4-minute video on Flipgrid on PR Placement and Public Perceptions.
Length: PowerPoint slides (addressing each criteria in Assessment 2 brief), 1 x 4-minute Flipgrid video,
Due: End of Week 7 (11.59pm Sunday 25 April) – PowerPoint slides and 4-minute Flipgrid video. Additional comments on 2 other student Flipgrid videos and comments on Canvas Discussion board must be completed by 11.59pm Sunday 2 May.
Submission: PowerPoint slides to Canvas via Assignment 2 page. Videos recorded on Flipgrid via Canvas page.
Support: Lecture content and tutorial exercises in Week 5 Class 2 and Week 6 Class 1 and 2 will address the assessment criteria. You must also read widely in the Australian news mediaand contribute to class and online discussions about news and current affairs in the weeks leading up to your presentation.
Introduction and research guide
PowerPoint Presentation slide
Research a current news story that is no more than 3 weeks old (published since 29 March 2021).
Your news story should be from a reputable news website and consist of mostly text (not just a video story). You must include a link to the story in your PowerPoint slides and on the slides you include on Flipgrid (so that other students can read the story you are analyzing).
You must address all the criteria listed below under Research Guide.
Videos must be recorded on Flipgrid by the end of Week 7 (11.59pm Sunday 25 April).
Your PowerPoint presentation must address the following criteria:
Brief summary (5%): Key elements of the story and any background information that helps to contextualize it. Dont forget date, time of broadcast (if relevant), position in the bulletin or newspaper or webpage. Are any of these things likely to affect the storys reception?
News organisation (5%): Provide a clear profile of the news outlet that has reported it (eg. location, overall image and reputation, audience demographics).
Audience (5%): Who exactly do you think the story will be of most interest to? Give a clear audience profile including specific audience expectations.
News Values and News Agendas (20%): What are the specific News Values that make the story newsworthy and have caused it to be reported. Give examples of each News Value. News Agendas: Is the topic on the current News Agenda? If so, is it the local, state, national or global agenda? List the most relevant News Agendas.
Reporting angle (5%): What angle does the story take? Does it demonstrate human interest, actuality or dramatisation in its treatment?
Length and language (5%): Is the story analytical, in-depth and detailed or brief and summative? What kind of language does it use? (eg. formal, informal, colloquial, direct, complex, academic) Does it employ the restricted or elaborated code?
Visuals (5%): Is the story supported or lead by visual images and, if so, how are these employed in creating meaning?
Bias (5%): Is there evidence of bias and subjectivity, loaded language or editorializing? Is there anything that appears to be purposefully emphasized or is conspicuous by its absence?
Public perception (10%): What influence and effect is the story likely to have on public perception? What kinds of behaviour is it likely to impact upon? (eg. personal, social, economic, political)
PR placement (10%): Is it possible this story was placed by a public relations practitioner? What are the signs? If so, what objectives do you think they were trying to achieve?
Video presentation slide (submitted to Flipgrid)
Use content from the following 2 criteria when you record a 4-minute version of your presentation on Flipgrid, using the link on Canvas.
PR placement: Is it possible this story was placed by a public relations practitioner? What are the signs? If so, what objectives do you think they were trying to achieve?
Public perception: What influence and effect is the story likely to have on public perception? What kinds of behaviour is it likely to impact upon? (eg. personal, social, economic, political)
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