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university of The Cumberlands Diversification Strategies Coca Cola Discussion

university of The Cumberlands Diversification Strategies Coca Cola Discussion

Question Description

Select a company of your choosing. In the event the company has the opportunity to diversify into other products or businesses of your choosing, would you opt to pursue related diversification, unrelated diversification, or a combination of both? Explain why? Identify one pro and one con associated with your choice(s) of diversification. Incorporate our coursework (Thompson text and other material) from this week into your post analysis.

NOTE: Make sure you choose a company that has not been selected by one of your classmates.

You must have at least one course (Thompson text) and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.

TEXTBOOK NAME FOR APA CITATION –

Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2020). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases . 22 nd Edition. McGraw-Hill. ISBN: 978-1-260-07510-6


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