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University of Minnesota Wk 4 Advertising to Captive Audiences Discussion

University of Minnesota Wk 4 Advertising to Captive Audiences Discussion

Question Description

I’m trying to study for my Communications course and I need some help to understand this question.

Week 4: Ubiquity of Advertising/Advertising to Captive Audiences.

Pardun textbook, p.246.264

Reading responses should be 2-3 pages long, double spaced, with normal font size and margins. In your response, using the readings that were assigned for that week, please answer the following questions:

  • What is the topic that the week’s readings dealt with?
  • How do the authors approach the topic? I.e., what are the main arguments being presented, either for or against the issue at hand? How do any additional readings, if applicable, add to this debate?
  • Do you find one perspective more compelling? Why? Who do you align with?
  • Reflect upon the quality of the arguments made – not just whether you agree with their conclusions
  • Feel free to add in additional information or research that you feel is relevant to the week’s topic, if appropriate.
  • Make sure to cite the Pardun chapters you are responding to, in addition to any outside information you bring into your paper.

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