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University of California Los Angeles Da Jiang Innovations Memorandum

University of California Los Angeles Da Jiang Innovations Memorandum

Question Description

This Business memo is about Da Jiang Innovations (DJI): The Rise of the Drones. a full 2 to 2 1/2 pages long single spaced (NOT double spaced). Please include & format this essay accordingly ; summary, background, analysis, and recommendations for the Business Memo. I will send you a sample business memo for reference. Please make sure to answer the 3 questions:

*Please fully read the Article and Powerpoint, you will need it to answer the 3 questions*

Due 5pm PST

1.What were the key challenges that DJI faced during its rapid growth phase & how did the company tackle them successfully?

2.DJI has faced several Marketing challenges throughout its development, describe the top 2/3 and explain how DJI over came them?

*Hint = When you read the Da Jiang Innovations Article its around segments, think about Segmentation and how it overcame them. Consider the 5 forces as you analyze it. ( This question has to do with the Powerpoint page 21 where it talks about “Porters 5 forces”)

3.Create 2 UVP’s for DJI’s highest potential market segments

**Hint =Full description of what a (UVP) Unique Valued Proposition are on pg 22-24 of the Powerpoint. In the UVP describe where is the greatest potential in future market segments

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