America’s children are growing, not height or intellectual capacity but in weight Advertising of fast food and highly processed, com syrup laced foods is at the heart of the controversy. What seems to be particularly problematic is the use of popular licensed children’s cartoon characters . SpongeBob SquarePants and Scooby Doo) to advertise these unhealthy foods. Critics believe food manufacturers are not being socially responsible by encouraging children to eat food that is detrimental to their health A study over a five-year period revealed that 16 major food and beverage companies – Including PepsiCo, Coca-Cola, and Bumble Bee Foods – have reduced calories in foods. For instance, Nestlé used new technology to reduce fat by half and calories by one-third in their “Slow Chumed ” Edy’s and Dreyer’s cream. Changes were also made in advertising. The Walt Disney Company mandated that the company will no longer allow sponsorships or advertisements on its networks for foods that do meet certain nutritional criteria. It also pledged to reduce the calories in foods sold at its theme parksCoca-Cola has pledged to eliminate advertising targeted toward children in markets where more than 35 percent of viewers are under the age of 12.
From the case above:
1- Identify 3 stakeholders in the fight against childhood .
2- Rank them in order of salience with an explanation of your ranking
3. In your answers describe how each is involved, what type of power each stakeholder has and how they can use that power to advance their interest
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