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Suffolk University Quadrants of the BCG Matrix Essay

Suffolk University Quadrants of the BCG Matrix Essay

Question Description

I don’t know how to handle this Marketing question and need guidance.

1. Plot the brand in the four quadrants of the BCG Matrixbased only on the market growth and relative market share figures from the table above. For this exercise, the numbers above the company average may be considered “high” and below the company average may be considered “low”.

2. Examine the brands that fall in the four quadrants and provide strategic recommendations based on the BCG matrix framework. Your recommendations should be brand specific and cover all the eight brands for which you have been provided the simulated data. Determine which one of the four strategies (Build/Hold/Divest/Invest)the company should adopt for each of the eight brands.

Your assignment should include the BCG Matrix figure with the brand plotted in the appropriate quadrants. The axes of the diagram should be labeled correctly. The quadrants and the brands in each quadrant should be labeled appropriately. The assignment should be two pages long (not including the Exhibit)and should be Microsoft Word format only. (Cite all your sources


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