I’m working on a marketing discussion question and need a reference to help me learn.
- Watch the Pinkberry case study in the LEARN section this week. Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. What level of Maslows Hierarchy of Needs provides the motivation for this target customers purchase? Provide a rationale for your answer.
- Search the Internet for an article that supports your discussion and post the link in your discussion, using correct APA or SWS formatting, for everyone to read.
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