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Strategic Communication Ben and Jerrys Case Study

Strategic Communication Ben and Jerrys Case Study

Question Description

In this discussion, you will explore what strategic communication means in practice.

Go take a look at USC Annenberg’s Case Studies in Communication. This journal presents a number of interesting examples of strategic communication in practice. Choose any one article (a specific case study) from any issue of the journal. Just as in past discussion boards – the goal here is to choose an article that someone else hasn’t chosen (if possible) – and that really interests you!

Briefly summarize the case study context (in a paragraph or two) and then describe how the case study highlights or challenges at least three concepts you’ve learned about in this week’s reading or presentations. I would like to see your post use a few specific quotes from readings/presentations and also cite those sources using APA style.

Reading materials (and uploaded files):

https://hbr.org/2012/03/four-steps-to-building-a-s…


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