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Stanford University Direct Mail Promotional Letter for BOXED Case Study

Stanford University Direct Mail Promotional Letter for BOXED Case Study

Question Description

I’m working on a marketing project and need guidance to help me learn.

Design and write a direct mail promotional letter for BOXED. com.

Have a sense of design and a friendly tone

Content may include

Boxed can leave a customer service phone number on the flyer and provide a call-to-action words: “Save time!” “Save money!” “A real benefit!” or “Free!” Call this number-(xxx-xxxxxxxx ) for more details According to the preferential policies, these customers who dialed the phone are important potential customers of boxed. Leave their information (phone number, email address, what they are interested in) and carry out the next step of targeted marketing.

Details:

Examples: free shipping for the first order, buy one get one free for the first order (provide specific information about the products participating in the event), and encourage people to send back the reply card:

a. Interested customers can place an order through the reply card.

b Tell Boxed your information (email/phone) Boxed will send you e-coupons. A potential customer may write down his or her name, email address, phone number, etc., or provide us with more information.

-Provide the website address and the QR code of the App in the sales letter. Interested customers may scan the code to download the mobile app. https://www.boxed.com

-A coupon code is enclosed in the envelope


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