Pick a hypothetical behavior change campaign issue you are interested in that you think might move through stages of change and thus fit with this model. Pick two stages of the model (e.g., precontemplation and maintenance) and consider what target audience segments might fit in those stages.
Pretend that you are launching a communication campaign targeted at those two audience segments to help them maintain current progress or proceed to the next stage of change.
What types of campaign messages would you direct to these audience segments to support and encourage change? Use what you know based on the readings and lecture to develop stage-specific communication strategies for your two selected target audiences.
- DiClemente, C. C., Fairhurst, S. K., Velasquez, M. M., Prochaska, J. O., Velicer, W. F., & Rossi, J. S. (1991). The process of smoking cessation: An analysis of precontemplation, contemplation, and preparation stages of change. Journal of Consulting and Clinical Psychology, 59(2), 295-304.
- Britt, E., Sawatzky, R., & Swibaker, K. (2018) Motivational interviewing to promote employment. Journal of Employment Counseling, 55, 176-189.
- Fu, T., et al. (2016). Exploring sustainable transportation attitudes and stages of change using survey and geospatial data in New England campus commuters. Journal of the Transportation Research Forum, 55,71-90.
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