I’m trying to learn for my Marketing class and I’m stuck. Can you help?
Week 4: Marketing Initial Discussion Post (1-2 paragraphs)
This week, consider a recent purchase you made in a store. It could be a bottle of soda, a pack of gum, or a major purchase such as a TV or appliance. How was the product you purchased promoted in-store? Was it part of a separate display? Was there specific signage promoting the product? Did the in-store promotion influence your purchase? In your initial post, describe the product placement, packaging, signage, and competing products.
In your response to students 1 and 2 posts, contrast the in-store marketing of the product you discussed with those your classmates described. Make sure you explain the ways in which it was similar and the ways in which it was different.
For your initial post, do the following:
Write a post of 1 to 2 paragraphs.
In week 4, complete your initial post after reviewing the week 4 overview, video, and glossary.
In Modules Two through Eight, complete your initial post with NO plagiarism; all assignments will be ran through the third party plagiarism tool.
Consider content from other parts of the course where appropriate (these are attached). Use proper citation methods for your discipline when referencing scholarly or popular sources.
Response – Student 1: (1 paragraph)
My most recent purchase in a store was at my local ShopRite. I was going to buy some groceries for a small family BBQ I was having because the weather here in NY finally started to take a turn for the better. The groceries in which I purchased that day did not have separate displays or specific promotions. However, the promotions that were advertised were minor sales for customers who had a price plus card. If you’re not familiar with Shoprite, a price plus club is the supermarket’s rewards card. With that card you can redeem sales the store is advertising and earn points towards certain items. Two items in which were needed to make sure the BBQ was a success charcoal and lighter fluid. For these items there were placed in the seasonal department of the supermarket. The store had a display of a grill, charcoal, and all other necessities needed for a BBQ. They even had a patio set they were advertising. Seeing the display of all summer necessities did draw my attention to their products. I even added a couple of seasonal items that weren’t on my list to my purchase. There were two different brands of charcoal next to each other. I decided to go with the ShopRite brand because it was four dollars cheaper than its competitor. This most definitely influenced my decision in purchasing this product.
Response – Student 2: (1 paragraph)
When considering a recent purchase from a store and how it was promoted, I can only think of Frito-Lay potato chips. They were located on an endcap, a few aisles over from the actual chip aisle, and had neon green and orange signs all over that said 2/$5. I do not look at store ads, but the signs did say “as advertised”. The signs did influence my purchase because like most, I love potato chips of all varieties and so does my family. We all know Frit-Lay products have vibrant colors, and images of the chips to grab its customers attention. My choice in chips were dictated by my family, as they wanted Cheetos and Classic Lays potato chips. Cheetos, have that orange and red packaging with Chester Cheetah hanging out, grabbing Cheetos, while Classic Lays are all yellow, with Classic written on it with an image of the potato chips inside.
When looking at the competitor’s brands, there are the store brand and a brand called Backers. Neither have displays, or any promotional pricing. They are priced considerably less than Frito-Lay, but their packaging is less appealing. The store brand is just a generic look, with nothing really standing out to grab the consumers eye. Backers brand has a bit more colorful bags, but the imaging is not as good as Frito-Lay. When looking at the actual placement of chips in the chip aisle, when you enter the aisle it is Frito-Lay that you see first, which is what will grab consumers eyes. Followed up further down the aisle is Backers and the store brand.
I know as a bread vendor we consider that first shelving location to be a prime spot to sell products and it is considered a hotspot because that is what consumers typically see first when they enter the aisle. Frito-Lay has a prime location to sell their product and it catches the consumers eye. There are many products throughout this store strategically placed and promoted, such as an Oreo display near the milk.
Thank you all for taking the time to read my post. I look forward to comparing and contrasting the different in-store marketing strategies of products!
For your response posts, do the following:
Reply to students 1 and 2 outside of your own initial post thread.
In week 4, complete your two response posts for students 1 and 2 with no plagiarism; all work will be ran through the third party plagiarism tool.
Demonstrate more depth and thought than saying things like “I agree” or “You are wrong.”
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