In this assignment, you will share your creative strategy statementin order to receive peer feedback. You will also provide meaningfulfeedback to your peers.
In your initial post, share the creative strategy statement that youare planning to use for your final project. Include a few sentencesexplaining why you selected this strategy statement for your campaign.How will you communicate this inter-departmentally to ensure allmarketing materials reinforce this message? Additionally, discuss howyou will maintain ethical best practices. What questions or concerns doyou have?
Respond to your peers by providing meaningful and tactful feedback ontheir creative strategy statements. Be sure to respond to any questionsor concerns that your peers had in their initial post. In yourfeedback, touch upon any potential ethical issues that may arise.
Peer Post 1
My marketing strategy is less is more. Having the logo be so noticeable
that your company name is not needed. For example champion and Nike are
good example about how there logo are so noticeable that you don’t even
need there named mentioned. This is how I would like New England Pet
supply to be. I would use my graphic design background to help create a
strong simply logo. I would team up with my public relations side of the
company to help promote the new logo and help it become well known. The
ethic side of this is to make the logo simply so it not misunderstood
and cause controversy. I also want to provide a direct phone number/
email address to customers so they can call or message with any problems
or concerns. Make a brand promise and don’t lie. A strong brand
requires loyal customers and for the brand promise to hold up. My concerns is to how to make the logo recognize so that it represents my company and not get associated with another brand.
Peer Post 2
Mystrategy is simple but I think effective. Companies with little to noexposure need something to make them stand out. They need to do thislocally and online as well. The biggest thing they can do is to makesure they are on the largest online retailers along with their ownwebsite. Not being on Amazon for example will only end up cutting outpotential sales they could have. When it comes to the locals I believethe best way to get the word out is by going to conventions and workinglocal pet stores. They need to do cross promotion and help the localstores while they help themselves. If new pet owners are offered thisproduct it will not only get a sale but also spread the word. These areboth show how I would want to sell the product but I still have notexplained the core message. My message will showcase that the product issafe, healthy, and affordable. People love their animals and will doalmost anything for them. If they can make sure they are healthier for acheap price I think that will get peoples attention.
To make sure that all departments are on board with this message Iwould have several things checked multiple times before going live. Iwould have the online storefront checked to make sure the message isclear. I would make sure the stores we are working with understand whatour product is about. Lastly I would check with the management of eachdepartment to make sure they understand what our message is as well.
When it comes to ethical business practices I believe in one simplething and that is don’t lie to the customer. I will be upfront andhonest about our product and make sure our message does not say anythingthat is not true or stretching the truth. Nobody likes the productsthat for some reason have the solution to world hunger on the label. Idon’t want to deceive people because it’s wrong and the animals don’tdeserve that. I don’t think I have any concerns with anything. It allseems very straightforward to me but I could always be missingsomething.
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