1.Go to the internet site of a travel organization (e.g. a hotel, cruise line, travel agency, large restaurant). Does it have a separate section for group or organizational purchases? If so, how does the information in the section differ from the organizations consumer site? If it does not have a separate site, go to another organization until you find one that has a separate site for group or organizational purchases.
2.How would a catering sales manager handle a mother and daughter making arrangements for the daughters wedding differently from a meeting planner from a major corporation wishing to get a quote on a regional sales meeting, which he or she has already done in five other cities?
1.Choose a hospitality business you are familiar with, for example, a hotel or restaurant. Explain some of the segments in its overall market (in this case, the hotel market or restaurant market), one of these markets that it targeted, and how it differentiated itself from its competitors to position itself in the market.
2.Some restaurateurs want to develop a restaurant with something for everyone. Why is this idea a dangerous policy?
3.Identify a restaurant or hotel market segment in your community that you feel would be a good market segment to target. Explain the marketing mix you would put together to go after this market segment.
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