I’m working on a research & summaries project and need an explanation to help me learn.
- Purchase trends
- Competitive brands (as in consideration set) to AMAZE701 and salient differences among the profiles
- Lifestyle and attitudinal trends (e.g. environmental, status, motivational variables such as luxury or prestige) that influence automotive purchases
- How consumers predict their future car purchase behavior (e.g. electric, hybrid, carless)
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