Please read the 3 articles in this module and then complete this assignment
Three case studies will be provided below, where a complex situation is presented that will make you take intercultural considerations into account. What often makes the case study challenging is that your actions and decisions impact others, and you know your boss and co-workers well. Sometimes, there can be more than one way to handle the situation, but all actions should reflect an understanding of business etiquette.
For each case study, respond to the following questions:
a. What are some cultural considerations?
b. What are some possible actions/solutions? How will each solution impact others?
c.What would you decide to do in this situation and why?
Intercultural Case Studies
Case Study #1:
You are traveling to Brazil with your boss for a quick two-day visit. You are in the fashion industry and are looking for retail store locations and partner companies to sell your merchandise. Your boss scheduled a meeting with a representative from a major department store back-to-back with a real estate agent who wants to show you the best store location. While in the waiting room for the
first appointment, your boss is starting to get angry and talk to you about the long wait to see the department store representative. Your boss goes up to the receptionist and asks if the representative forgot about the meeting. Five minutes later, your boss tells the receptionist that they are going to miss out on a large deal if you leave Brazil without meeting. About 30 minutes after the appointment time, your meeting starts. The representative asks how you are doing and offers you both coffee. You know you are going to be late to see the real estate agent.
Case Study #2:
You and your co-worker are representing your luxury travel business at a meeting in Japan. Your company is based in the United States and it offers luxury trips to Tokyo where guests stay in 5-star hotels, eat at the best restaurants, ride in a premium coach bus, and gain all-access passes to the main tourist attractions.
The goal is to partner with this travel agency in Japan so you can both promote each others services. For example, they offer Japanese travelers luxury trips to New York City and California. There is opportunity to also combine forces and create a luxury trip to Italy. In order for the Italy trip to get off the ground, you need to research hotels, restaurants, itineraries and how to best market the luxury package. Your co-worker takes the lead and starts dividing tasks to look into the restaurants and hotels. Your co-worker tells the representatives from the Japanese company that it will be fair if the marketing is divided evenly, with one group creating a website and one group creating all printed materials. The representatives from Japan say,
yes, okay. Your co-worker remarks that this is a good plan for now and you can touch base via Skype in a month. The representatives from Japan dont stand up to leave the meeting.
Case Study #3:
You have a male and female co-worker with the same title and status in the company. They both just so happen to be around the same age too. They are both co-leading a presentation on advancements in web design and digital marketing to a group in Saudi Arabia. The guests are listening respectfully to the entire presentation. When it comes time for the question and answer period, the questions are all being directed to the male co-worker. As the guests are leaving, they extend their hand to shake the male co-workers hand and thank him for the presentation. Both presenters, along with you, are invited to dinner later that evening as a thank you. The female co-worker makes a snide comment that she is glad that she was even included.
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