Author: Marc Andre
Source: JD Editions
Target audience: New and old game board players.
Purpose: The primary purpose of this Ad is to communicate the structure of the game, including the various features that can help attract more players.
Title: Ticket to Ride
Author: Alan R. Moon
Source:Days of Wonder
Target audience: New and old game board players
Purpose: The primary purpose of this Ad is to attract new players by communicating the various features of the game including the game set up, game turn, and the game end.
Claim: With proper adherence to design, organization, content, style, and values, the texts can inform the readers regarding the basics and rules of the game effectively and efficiently. The analytical framework of the two texts is based on five major elements mentioned above. The differences and similarities of the five elements mentioned are used for the integral analysis of the two texts.
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