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Purdue University Investment Funds in R&D Price Essay

Purdue University Investment Funds in R&D Price Essay

Question Description

write minimum 1800 words based on the instructions

this is part 2 of the project, so make sure you follow part 1 from the attached

also i have provided the sources to cite in the attached



Wonder Company

This is a continuation of my first assignment. You’ll find the completed first assignment posted separately below.

Run the Wonder Company simulation with your strategy, making decisions year by year for prices and R&D allocations. Write a 6- to 7-page paper, not including cover and reference pages, in which you discuss the decisions and the results for each year. Discuss why you did better (or worse) than Joe Thomas.

The Module 2 SLP requires that you continue with the scenario and simulation you began in the Module 1 SLP (see attached).

REQUIRED READING:

Read the following scenario carefully before you proceed.

I’ll add a separate list of more COURSE MATERIALS to cite below (remember to closely support premises of thought with course material)

Note: Reflect on the above—and analyze critically though you will want to consult the library, some websites, and other resources. Cite your sources, and do not copy-and-paste material directly from those resources. Use direct quotations sparingly, if at all.

SCENARIO CONTINUATION

Module 2 SLP – It is January 15, 2017. You have finished analyzing the performance of the Wonder Company, and you have submitted the report requested by your CEO, Sally Smothers. You are ready to move forward to 2017, but then….as you turn on the TV, you notice something very strange. You recognize that the date is January 1, 2013, and that you get to make the decisions for the Wonder Company for the 4-year period beginning with 2013. Your challenge is to do better than Joe Thomas.

At the beginning of each year (2013-2016), you will determine your pricing, your R&D allocations, and whether or not to discontinue any products. You are required to make your decisions for each year, and to report your results to see what happened. You must keep track of your decisions, making specific notes supporting each of your decisions. Run the Wonder Company simulation (use link below) through the end of 2016. When you are finished, the date will be December 31, 2016. What is your total Score? Did you do better than Joe Thomas?

You organize your notes about your decisions, your analysis, and your reasoning into a well-written report.

ASSIGNMENT EXPECTATIONS

Run the Wonder Company simulation with your strategy, making decisions year by year for prices and R&D allocations. Write a 6- to 7-page paper, not including cover and reference pages, in which you discuss the decisions and the results for each year. Discuss why you did better (or worse) than Joe Thomas.

Please consider the MEAL paragraph organizational tool – Main Idea, Evidence (reference support), Analysis (breakdown and discussion), Link- refer back to main idea.

KEYS TO THE ASSIGNMENT

The key aspects of this assignment that should be covered and taken into account in preparing your paper include:

As you run the simulation, keep track of your decisions and the results – both financial and marketing. Copy and paste the results into Excel or into a Word document. You will also want to record the information that you get from the Advisor. Make a note of your Final Total Score.

Include your Final Total Score, some tables, and/or graphs showing key results. Using sound logic, be sure to clearly explain the differences from Joe. Remember that the key here is quality of analysis.

Time Line Summary:

  • Module 1 SLP (this is already complete. see separate attachment)
    • 2016: You are hired on December 31, 2016.
    • Turned in first report to the CEO on January 15, 2017. My first report covered:
      • A review of each product – W1, W2, and W3 – its life cycle, and how each product stacks up in terms of price and performance.
      • Financial review of each product – W1, W2, and W3 – sales, costs, profitability, prices, unit margins, etc.
      • Market review: New Sales, Repeat Sales, Market Saturation.
  • Module 2 SLP (this assignment)
    • You again find yourself in a Time Warp that takes you back to January 1, 2013.
    • You revise the decisions made by Joe for 2013 – 2016. You make new decisions each year.
    • December 31, 2016 – You have gone through all four years, and you write your second report to summarize how you did.

TIPS AND SUGGESTIONS

Please note the following tips and suggestions:

Include a cover page and reference page, in addition to the 6-7 pages of analysis described above:

Use section headings as appropriate. Use graphs, charts, or figures strategically – but do not use these as “space fillers.” Include large graphs, etc., as an Appendix instead.

Cite and reference all sources that you use in your work, including those that you paraphrase. This means include citations and quotation marks for direct quotes, and citations for that information which you have “borrowed” or paraphrased from other sources.

NOTE: You will be asked to make business decisions under conditions of incomplete information and uncertainty. To do so effectively, you will need to make assumptions based on how it relates to the ways in which markets operate. To this extent, you need to rely on models, financial analysis, and theories. In addition, the simulation will give you some additional market information as you progress. Crunch the numbers and present your data analysis professionally by creating some simple tables, charts, and graphs.


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