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Purdue University Global Tackling Gender Stereotypes Individual Case Analysis

Purdue University Global Tackling Gender Stereotypes Individual Case Analysis

Question Description

Assignment #1: Individual Case Analysis.

–Analysis (80 points)

–Peer review & presentation (20 points)

You will be provided with several cases that won PRSA Silver Anvil awards. The cases can be found in files called Assignment#1 Cases. Only up to four students are allowed to choose any particular case. The original reports of these cases are normally 2-3 pages. You are asked to conduct research, study one case, and explain this case was a success. There are three major reasons why you are asked to complete this assignment: (1) develop a deeper understanding of key components of a successful PR campaign; (2) learn from the case and emulate the campaign in your campaign; (3) conduct research and understand how and why certain decisions were made that enabled the campaign to be successful. You will then be asked to present the case with other students who chose the same case.

NOTE: TO AVOID PLAGIARISM, PLEASE USE YOUR OWN WORDS. You work will most likely be flagged as plagiarism if Turnitin gave you a greater than 15% similarity index score.

Scope of Analysis (80 points)- (2-3 pages).

–Briefly describe what the case is about. What are the most distinctive features of the campaign? (10 points)

–Why was the case successful? Explain how the campaign addressed a need/problem/issue? What made the campaign a success in the specific context? Here evaluate the campaign’s key components such as situation analysis, research, publics, strategies, goals, tactics, messages, impact, etc. (40 points)

–How would you conduct the campaign differently if you were the campaign manager? (10 points)

–what lessons do you learn from the case about conducting a PR campaign in general and the campaign that you are about to plan? (10 points)

–Your grade will be based on the quality of your critique, research, writing and thoughtfulness (10 points for writing).

Peer Review & Presentation (20 points)

  • Students who choose the same case will review each other’s findings and give a group presentation in class (10 minutes).

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