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Prince Sultan University Saudi Telecom Company Marketing Strategy Project

Prince Sultan University Saudi Telecom Company Marketing Strategy Project

Question Description

Step-1 Select a company > STC

Step-2 Collection of Data

Step-3 Editing

Step-4 Finalization of Report

Format of Project Report

  • Cover page (Covering Theme, Title, and name of Student and Name of Project Guide with university logo).
  • Executive Summary
  • Profile of Company
  • Marketing Strategies

– Brief History

-Its branches and its network

-its products

-It Mission and Vision

-Corporate strategy

-SBU Strategy

-Targeting Attractive Market Segments

-Types of Strategies

-Marketing Mix in strategies

-Execution of strategies

(5)Conclusion and suggestion

(6)References

Reference Style:

Be sure to cite all sources used in compiling information, whether paraphrasing or directly quoting those sources. If you are using direct quotes, include page numbers in the citation. Examples of bibliographic references

Total length of the project should be 14-16 pages of text

( write in your own words!)


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