Please follow the instructions for home works in the syllabus. These ads are from Digital Ad Agency – “Memorable Stay Home Ad Campaigns by Brands for COVID-19”
Creativity goes on – Apple – https://www.youtube.com/watch?v=Kl1NW7h7lrYYoutube – https://www.youtube.com/watch?v=6egQkFx7UkMCourage is Beautiful – Dove – https://www.youtube.com/watch?v=sQOq0-ODBbcHonda: #StayHome – https://www.youtube.com/watch?v=GArsyiaJHxc#StayHome…….. – Airbnb Online Experiences – https://www.youtube.com/watch?v=XhaTCzKrEtEI selected these five campaigns but feel free to choose one of the other campaigns on the webpage in order to answer questions 1 and 2 below.
- Which of the five campaigns did you think was the most creative? Why?
- Was the campaign impactful to you? Why or why not?
- Are creative marketing campaigns always successful? Why or why not?
- Think of marketing campaigns (not necessarily limited to #StayHome) you have seen recently. Which one stands out in your mind? Share why the advertisement stands out to you.
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