My assigned local store is Baskin-Robbins
Address: 202 E Highland Ave, San Bernardino, CA
Demographic Market Segments:
· Age – History
· Marital Status – Family Life Cycle
· Income – Social Status
· Education – Social Status
· Purchase behavior
· Communication Style
· Total Market Size
· Target Market trends growth/shrinkage
· Market Potential and realistic future forecast
· Barriers to entry such as technology, qualified employees, high startup costs
No long paragraphs. Follow the outline and outline your facts. You can use table or chart.
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