The sles of the Forever 21declined, and then its competitiveness declined. It did not meet customer expectations, so it did not retain customers. The whole project is to make forever21 return to its peak sales (2015) and improve customer satisfaction.
1. Please base on this then provide a SWOT analysis.
Incorporate the key elements of your market, competitive, and micro/macro-environmental analysis.
Avoid a laundry list of every possible element. Rather, it should be a focused list of COMPANY strengths and weaknesses that are clearly superior to (or inferior to) the competition, plus a description of the key (EXTERNAL) opportunities and threats for this innovation, brand or company at this particular time.
2. What’s the single most persuasive or most compelling statement we can make to achieve the objective?
Please pay more attention to and detailed for the first question(SWOT).
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