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NIU Factors Affect the Demand of Nike Shoes Discussion

NIU Factors Affect the Demand of Nike Shoes Discussion

Question Description

Need help with my Marketing question – I’m studying for my class.

**Can help me out with these small discussion, it is due tonight!**

1. Choose a product and brand that you like and/or use.

What are some factors that are likely to affect demand for this product? How can the marketer “shift the curve to the right”?

From the cost perspective, what are some examples of fixed and variable costs for this kind of product?

2. You may have seen examples of pricing that seem to be designed to confuse consumers, and other pricing tactics that just seem unfair (for both consumers and smaller competitors). Discuss at least one real-life example (from your perspective) of this kind of tactic (use appropriate marketing terms/concepts as discussed in the book).

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