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Newcastle University Marketing Strategy Paper

Newcastle University Marketing Strategy Paper

Question Description

Hi there is a hotel and venue in Dublin Ireland and This time we should create

a Live Digital Marketing Campaign

we have some details as follows:

Brainstorming session

  • Cocktail making course on zoom
  • Takeaway food and drink – Just eat/Deliveroo
  • Keep both brands or merge into one brand?
  • Pub quiz / Bingo / open mic night (socially distanced)
  • App for booking tables / a virtual queuing system using QR code
  • Contact city council and see about increasing outdoor seating
  • New target markets
  • o Student accommodation

    o Self-isolation rooms for travelers into the country

    o Reconfigure bedrooms to offices

    New ideas (Brian):

  • Encourage long-term stays eg. Stay four nights and get the fifth night free – this will fit nicely with the new 5-day restricting of one’s movements after traveling from abroad
  • SOSTAC

  • Situational analysis (20 marks) –
  • Objectives (5 marks) –
  • Strategy (20 marks) –
  • Tactics (30 marks) –
  • Action (20 marks) –
  • Control (5 marks) –
  • Objectives;

    1. Develop the brand

  • Create brand awareness
  • Merge the two brands
  • 2. Generate new revenue streams

  • Lease the venue (eg. Musicians that want to record a live performance)
  • Online classes – Cooking, baking and cocktails
  • Take away food
  • Promotions – Long term stays (buy 4 nights and get the fifth night free)
  • Re-purpose bedrooms – Covid isolation rooms/home office
  • 3. Improve online presence

  • Build a bigger social media following
  • APA format and Please write some practical strategy and tactics part , not just descriptive and theories
  • intext caitation must be needed.


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