1. This is a short answer question.
Campus Cookery, the local burger spot, has asked you to comment on some of the questions that have been developed for a survey they are conducting on a new sandwich offering. Is there anything wrong with the following questions in the survey? If yes, what is the problem and how would you revise it?
Note: There is more than one problem with each question, please be thorough in your answer. Your revision should include the correct question as well as the correct response categories.
How often do you order our new sandwich at Campus Cookery?
- Very infrequently
- Very frequently
1) Problem 1:
2) Problem 2:
3) Your revision:
2. This is a short answer question.
Your friend in a marketing class needs your help with his survey project about People. He believes People targets consumers who watch a lot of TV, go to theaters, and rent a lot of movies. In order to test this, he ran a series of independent samples t-tests, comparing individuals who subscribe to People to those who do not. Do the results support all of his three hypotheses? Why or why not? Please cite the numbers in the table that you use to reach your conclusion and explain fully. (6 points)
3. This is a short answer question. (You only need to fill in the blanks for this question and no additional explanations are needed.)
You want to use quota sampling to draw a sample of 100 people. You identify gender and education level as the most relevant variables for the research question at hand. Secondary data tell you that, for the target population you are interested in, females make up 50% and males make up 50% too. People with high school degree or lower constitute 60% of the target population. People with associate or bachelor degree make up 32%, while people with master or doctorate degree constitute 8% of the target population.
For each of the following 6 conditions, how many people should you include in the sample?
- Female, high school degree or lower:
- Female, associate or bachelor degree:
- Female, master or doctorate degree:
- Male, high school degree or lower:
- Male, associate or bachelor degree:
- Male, master or doctorate degree:
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