Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!


MKT 265 SNHU University Digital Marketing for Doritos Industry Project

MKT 265 SNHU University Digital Marketing for Doritos Industry Project

Question Description

MKT 265Final Project I Guidelines and Rubric Overview The digital marketing landscape is constantly changing,and companies must be nimble and able to develop, evaluate, and change their digital marketing strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an audience. But now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and mobile platforms have given rise to the voice of customers, and marketers have had to adapt. For your final project,you will select a brand from the provided list and analyze its current digital marketing strategy. Using this written analysis(Final Project I),you will then develop a digital marketing plan presentation (Final Project II). This plan will show where the brand’s strengths and weaknesses are within its digital marketing presence. Referencing your findings,you will develop recommendations for how the brand can improve its digital marketing strategies and ensure it is using these platforms effectively. This process is vital in the marketing field, as it is through constant review and analysis that marketers are able to make informed decisions regarding strategies.The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two,Three, and Five.The final product will be submitted in Module Seven.In this assignment, you will demonstrate your mastery of the following course outcomes: Determine the appropriate digital marketing platforms for supporting effective marketing strategies Determine the role of market research in developing strategic digital marketing plans Analyze digital marketing campaigns for determining their role in effective marketing communications Develop digital marketing plans that align with organizations’ larger marketing strategiesExamine digital marketing activities for identifying and addressing possible legal and ethical implications in digital marketing Prompt For your written analysis, select a brand from the list below and conduct an analysis of the brand’s digital marketing strategies. Using your analysis, suggest improvements and develop the framework for a new digital marketing campaign that communicates the brand’s message. StarbucksMicrosoftTEDTalksDoritosBurberryNikeOreosDenny’sPampersNetflixDoveHonest TeaADTTaco BellBeats by DreReese’sKrylon Spray Paint MasterCardPrudentialTargetIKEALegoHarley-Davidson Specifically, the following critical elements must be addressed:I.The Brand’s Use of Digital Marketing:In this section,you will examine the current marketing strategies used by the brand you selected.A.Describe the strategy the brand is using to position itself in digital media(social, mobile,and online). Support your description with examples.B.Describe how the brand’s digital media strategy relates to its overall marketing campaign seen in print, television,and online. Support your description with examples.C.Examine whether the digital marketing activity aligns with the organization’s overall brand. Support your response with examples.II.Social Media Platforms:In this section,you will examine the social media platforms used by the brand you selected. You will discuss how these platforms are used to support the brand’s digital marketing strategy. A.Identify the social media platforms the brand uses and explain how they align to the brand’s target market.B.Describe how the brand uses each social media platform. Consider what the brand’s social media posts consist of or look like.C.Describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms. In other words, how does a brand need to change a post between various social media platforms in order to communicate the same message?III.Evaluating Digital Marketing Campaigns: Before recommending changes to a brand’s digital presence, you should review and analyze its current state. This will help inform changes and improvements in the new media campaign.A.Strengths1.Determine which digital platforms would be most effective for the brand to use. Consider the overall brand, messaging strategy,and other marketing activities. Be sure to cite examples.2.Describe what the brand is doing well on digital media. Support your response with examples.B.Weaknesses1.Identify a platform the brand is currently using for marketing that could be improved or utilized more effectively. Support your response with examples.2.Determine what the brand could improve on regarding its digital activity. Support your response with examples.3.Describe how the brand could use research to better focus its digital activity.4.Identify current legal and ethical concerns about the brand’s current digital marketing strategy. Support your response with examples.IV.Creating Digital Marketing Campaigns: Using your analysis of the brand’s current digital media presence, develop the framework for a new digital campaign.A.Describe the types of research that could inform a social media, online, and mobile campaign.B.Create a messaging strategy for the overall campaign, including examples to demonstrate content and tone.C.Referring to-the digital platforms you determined to be most effective for the brand to use, describe the overall media campaign,including campaign goals.D.Describe ethical and legal concerns that will need to be addressed.

"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.