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MKG 310 CSU Wk 4 Introducing A New Consumer Product to The Market Essay

MKG 310 CSU Wk 4 Introducing A New Consumer Product to The Market Essay

Question Description

I need this paper done by Saturday 1pm MST.

Duncan, M., & Geesey, J. (2019). Introduction to marketing. Great River Learning. Chapters 6 & 12

APA 7 is required for all sources used and cited.

Professor wants to see scholarly journals used (referenced & cited) as well as course textbook noted above. He also wants to see marketing terms and concepts in text used in the paper.

Per his comment for the first two assignment, “Please keep in mind the importance of DEMONSTRATING your critical thinking skills when writing your CT Assignments.” He also noted that to answer and thoroughly discuss all components in the assignment, it should be full 3 pages in lengths with clearly noted sub-headers to make it easier for grader to review.

He has taken off several points off on second assignment with the following comments.

Here are the items that I want to see in your paper:

Definition/explanation of social media marketing and branding with appropriate academic support. YES

Branding-in the eyes of each consumer, implied promise NO

Overview/history of your chosen brand. YES

How technology or social media are utilized to support the brand YES

Target markets and demographics NO

Appropriate academic support regarding marketing concepts? OK

Headings YES

Three outside sources plus text YES

Correct grammar, correct APA usage, 2-3 pages, etc. YES


Please see grading rubric for all detailed requirements below as professor is very much stickler with all the criteria in grading.

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