After reading the case study answer the following questions (Chart/table preferred ):
1 – Perform a competitive rivalry analysis – Who are the key competitors in this market, Who are the main competitors?
2- What are the major competitive actions and responses that is evident in this market? What are their main strengths (capabilities/ competencies)?
3- Are competitive advantages sustainable for long periods in this market – why or why not? How did the competitor product platforms generate value?
4- How does RIM compare with its competitors in financial & operational performance. Here too, a table format will work. Use key financial metrics (from the case) to compare RIM’s performance with its competitors.
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