Read chapter 8 & 9 in your textbook: Duncan, M., & Geesey, J. (2019). Introduction to marketing. Great River Learning. ISBN: 9781644960581
Read the case study: The Case of the Pricing Predicament (Links to an external site.).
Write a paper using Occidental Aerospace and Standard Machine Corporation as your examples, and explain pricing objectives.
- Discuss price elasticity
- Discuss the total cost of this transaction
- Finally, explain which of the three choices presented by Scott Palmer you would choose and why.
In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU Global library.
Your paper should be two to three pages in length, not including the cover and references pages, and conform to CSU Global Guide to Writing and APA (Links to an external site.). Include at least two scholarly references in addition to the course textbook. The CSU Global Library is a good place to find these references.
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