Watch the movie THE FOUNDER.
In it, Ray Kroc demonstrates a core concept in LATERAL THINKING: challenging assumptions.
1. Name 2-3 assumptions Kroc confronts and how his choices impact his company.
2. Can you see any other Lateral Thinking techniques at work in Kroc’s approach to building his empire? Cite at least one and compare it to DeBono’s definition. Be specific, cite the time in the movie if possible.
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