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Lincoln Management Sales and Customer Management Relationship Paper

Lincoln Management Sales and Customer Management Relationship Paper

Question Description

“Lincoln Electric considers customers and employees to be more important stakeholders than shareholders. Is it appropriate for management to define some stakeholders as more important than others? Should all stakeholders be considered equal? Discuss”.


  • Answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible.
  • The paper should be at least 1– 2 pages in length.
  • Times New Roman 12-pt font, double-spaced, 1 inch margins.
  • Utilize at least one outside scholarly or professional source related to sales and customer relationship management. The textbook should also be utilized.
  • APA formatting and citation should be used.

If you want to refer the textbook, I will give the instructions on how to access the online-textbook from Mc-Graw Hill website for chapter 2. As this assignment is part of chapter 2.

The instructions for accessing the textbook from Mc-Graw Hill website:

Go to:

Hit Sign in – on the top right corner of the website.

Then, pop-up list comes up: in this list select—My bookshelf

Then, enter login details: email –> Password: Sales001*

In the next screen, you will see the option to Access the e-book.

When you hit that button, textbook will open in a new tab. For easy navigation in textbook screen on the top left corner you will see the table of contents. In which you can see list of different concepts of the chapter.

So, That’s it! Those are the instructions for writing the assignment.

Good Luck!!

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