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KOM 5321 University Putra Malaysia Role Theory in Public Relations Discussion

KOM 5321 University Putra Malaysia Role Theory in Public Relations Discussion

Question Description

1. The Role Theory suggests that public relations practitioners will hold four specific roles. A majority of scholars, such as Broom and Dozier (1982) assume that public relations practitioners, at some points in their profession, will use these four roles in their line of work.

a. What are these four roles that Broom and Dozier (1982) and scholars in Role Theory suggest? (10 marks)

b. What are some of the challenges faced by practitioners with regards to the four roles in public relations? (10 marks)


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