I’m working on a business exercise and need an explanation to help me understand better.
JWI 555: Organizational Change and CultureAssignment 2 © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.JWI 555 Assignment 2 (1204)Page 1 of 5 Assignment 2: Organizational Change and Culture Project Part IIndividual Business Brief and Change Vision VideoDue Week 7 (Weight: 25%)Change is part of the game. Leaders must set the vision and navigate the challenges of implementing change. Effective leadership requires you to harness both the minds and hearts of employees to enable change to occur and take root in the companys culture. For this assignment, you will identify one change management need within your company or from a company you previously worked for. You will create a plan for a change initiative, describing it in your Business Brief and presenting it in your Change Vision Video. Think of your Business Brief as a summary document that could be used as a reference by the Board of Directors and think of your Change Vision Video as your pitch to the Board members to gain their support for your initiative. Business Brief (23 pages) Identify a needed organizational change and your perceived employee resistance to the change. Then utilize the first six (6) elements of Kotters eight-stage framework to create your plan for the change initiative. Write a Business Brief that summarizes your change initiative plan in 2 to 3 pages. It should be written in a professional format and include a cover page, as detailed in the Formatting Requirements section below. Use the prompts below to guide you:1. Provide a brief background of the company and its culture. 2. Identify the problem you want to address and explain why it is important. 3. Describe your change initiative according to Steps 1 through 6 of Kotters eight-stage framework. Provide answers to each of the following questions to create this description:How will you create a sense of urgency?How will you create a guiding coalition?What is your change vision and strategy?How will you communicate the change vision?How will you empower employees to take action for this change?How will you create short-term wins?
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