INTRODUCTION: A nation’s culture is the shared set of beliefs, values, knowledge and patterns of behavior common to a group of people. Effective international management requires knowledge of the home country culture as well as the host country culture. As multinational enterprises continue to grow and prosper entering foreign markets, challenges arise. In this case analysis you will read about Costcos expansion outside the United States, and then respond to questions to measure comprehension.
- Select which international strategy Costco should use to expand. What are the pros and cons of this particular strategy?
- Do you know of any organizations currently utilizing this strategy? Where have they had successes or setbacks?
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