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Grossmont College Capacity at AMC Mission Valley 20 Essay

Grossmont College Capacity at AMC Mission Valley 20 Essay

Question Description

I’m working on a marketing report and need support to help me study.

Interview a Manager Regarding Capacity & Demand

Choose a local service firm that is challenged by fixed capacity and fluctuating demand. Examples would be a tanning salon, movie theater, hotel, landscape maintenance firm, portable toilet rental company, wedding venue, water park, etc. On Monday of Week 2, schedule an interview with the marketing manager or other knowledgeable person at the company you’ve chosen to discuss the following:

a) In what ways the company’s capacity is constrained
b) The basic pattern of demand the company experiences
c) Strategies the organization has used (and currently uses) to align capacity and demand.

Remember that managers get busy, so you will need to build a bit of a buffer in to your week in case your interviewee has to cancel or postpone the interview. Try for a Tuesday or Wednesday interview. It is entirely your responsibility to make an interview happen this week, so have a Plan B in place in case your original choice falls through.

Important: Prior to your interview, read Chapter 9 for sure and if possible read Chapter 6. Otherwise you will not do an effective job of interviewing the manager about the required topics.

Write a 3 page, double-spaced paper (APA style) that presents your findings, conclusions, and recommendations for the company using the concepts taught in chapters 6 and 9. this is the link to chapter 9

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