• From the video, Marketing Foundations: Influencer Marketing (2016): Unhappy Customers, answer the following questions: 

What  is the most important element of this case study specific to customer  lifetime value (CLV)?  Did United Airlines do anything wrong specific to CLV?

  Please make sure to use reputable and reliable information as you  provide your rationale for this discussion. This should be a 300 – 500-word discussion.

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