Read/review the following resources for this activity:
- Textbook: Chapter 13
- File (PDF): Presentation (Straubhaar, 10e) Chapter 13 (attached)
- Link (Online Article): Ethical challenges for new PR professionals
- One scholarly source referenced (at minimum) in the initial post
Todays Public Relations professionals have an interesting and often challenging job. They are tasked with ensuring that their organizations and the people within are always seen in a positive light. To that end, there can be times when temptation exists for these professionals to cross ethical boundaries to accomplish their goals. This discussion asks you to provide your thoughts on just where these ethical boundaries are and when, if ever, they can or should be crossed.
Initial Post Instructions
How do public relations practitioners try to influence reporters? Is it ethical for PR professionals to take reporters to lunch or buy them gifts? Is it ethical for reporters to accept such freebies? Does the monetary value of the gift impact your decision? If so, where should the line be drawn?
Secondary Post Instructions
Read and respond to posts made by at least two peers. Respond in one of the following ways:
- Ask a probing question.
- Share an insight from having read your peers post.
- Offer and support an opinion.
- Validate an idea with your own experience.
- Make a suggestion.
- In addition to one initial post, respond to at least two peers.
- Initial Post Length: minimum of 250 words
- Secondary Post Length: minimum of 200 words per post
- Using APA formatting, cite the article provided in the resources above as well as the additional scholarly source that was used in the initial post
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