You have been running a Thai restaurant in a busy neighborhood for the last ten years. The COVID-19 crisis had forced you to shut down operations for the last 6 weeks. Now you are considering re-opening the restaurant next week with the social distancing norms, and a result the dining capacity of the restaurant will be significantly reduced. Would you make changes to the different elements of your marketing mix?
Discuss each of them, whether you plan to make any changes or not. (10 Marks)
What is the purpose of SWOT analysis? Why should companies conduct SWOT analysis? Who in the organization should conduct the SWOT? What types of information does this analysis provide?
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