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Changes to Marketing Mix in Food Service During Covid Question

Changes to Marketing Mix in Food Service During Covid Question

Question Description

Question 2:

You have been running a Thai restaurant in a busy neighborhood for the last ten years. The COVID-19 crisis had forced you to shut down operations for the last 6 weeks. Now you are considering re-opening the restaurant next week with the social distancing norms, and a result the dining capacity of the restaurant will be significantly reduced. Would you make changes to the different elements of your marketing mix?

1 Product

2 Place

3 Price

4 Promotion

Discuss each of them, whether you plan to make any changes or not. (10 Marks)

Question 3:

What is the purpose of SWOT analysis? Why should companies conduct SWOT analysis? Who in the organization should conduct the SWOT? What types of information does this analysis provide?


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