Read Deceitful Spammer or Marketing Genius? and complete the questions at the end of the case study.
Please read the link above and answer the following questions.
- Describe the ethical dilemma or dilemmas Rachel faced.
- Do you think Rachel’s boss’ “Cindy Anderson” strategy is ethically acceptable? Why or why not?
- What is Rachel’s obligation to her customers and what are Rachel ‘s obligations to the company?
- What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed “Cindy Anderson” strategy was deceitful or that she thought the strategy would cost the company customers?
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