You will first revise the Week 4 assignment and write 56 new pages in which you:
- Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form.
- Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
- Describe the government relations tactics you would use as part of your public relations campaign and explain in detail how these tactics will help you achieve your objectives.
- Draft a news release that you will use in your public relations campaign.
- Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view.
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