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BA 460 Upper Iowa University Competitive Pressures Discussion Questions

BA 460 Upper Iowa University Competitive Pressures Discussion Questions

Question Description

DQ 1

  • Competitive pressures are extremely important elements for managers to handle.
  • Select a company you are familiar with.
  • Describe the type of competition this company faces and what you see the company doing to thwart the competition.
  • Include items that may be driving changes to the company’s industry and its competition.
  • Make sure that you include, in your analysis, the factors described in chapter 3 of the text.
  • Comment on, or make suggestions about at least two of your classmates’ analysis.

DQ 2

  • Discuss the importance of a value proposition and what elements affect its creation and implementation.
  • Choose any product or service you are interested in and write your own value proposition for it. (Refer to Chapter 4 for ideas.)
  • Comment on, or make suggestions about at least two of your classmates’ value propositions for their selected product or service.


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