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Alain University The Rise and Fall of Blackberry Case Study Discussion

Alain University The Rise and Fall of Blackberry Case Study Discussion

Question Description

I’m stuck on a Management question and need an explanation.

External Environmental Analysis:

Analyze the current situation as described in the case, collect information from authentic sources like firm’s website and must include:

A. The firm

B. The industry the firm operates in

C. Competition

D. Major Challenges the firm/industry faced with

The firms Business Strategy: What strategy the firm has adopted (‘Cost Leadership’, ‘Differentiation’, ‘Cost Focus’ or ‘Differentiation Focus’) and what are its implications on firm’s economic performance.

Internal Environmental Analysis of the Firm:

You could discuss issues from the following:

 Internal environment.

 Rivalry in the industry.

 Market growth rate

 Firm’s market share.

 Firms resources, capabilities, competencies, core competencies and distinctive competences.

 Use an appropriate strategic management analysis tool to analyze the situation.

Perform SWOT Analysis:

What Did I Learn from this case study:

Q1: Describe the industry the BlackBerry originally competed in.

Q2: Why original BlackBerry products were so successful? What was the basis for BlackBerry’s competitive advantage?

Q3: When competitors introduced new products, how BlackBerry reacted? and Why BlackBerry reacted that way?

Q4: Why was the BlackBerry unable to sustain its industry position?

References (APA Format)


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