I’m stuck on a Management question and need an explanation.
External Environmental Analysis:
Analyze the current situation as described in the case, collect information from authentic sources like firm’s website and must include:
A. The firm
B. The industry the firm operates in
D. Major Challenges the firm/industry faced with
The firms Business Strategy: What strategy the firm has adopted (‘Cost Leadership’, ‘Differentiation’, ‘Cost Focus’ or ‘Differentiation Focus’) and what are its implications on firm’s economic performance.
Internal Environmental Analysis of the Firm:
You could discuss issues from the following:
Rivalry in the industry.
Market growth rate
Firm’s market share.
Firms resources, capabilities, competencies, core competencies and distinctive competences.
Use an appropriate strategic management analysis tool to analyze the situation.
Perform SWOT Analysis:
What Did I Learn from this case study:
Q1: Describe the industry the BlackBerry originally competed in.
Q2: Why original BlackBerry products were so successful? What was the basis for BlackBerry’s competitive advantage?
Q3: When competitors introduced new products, how BlackBerry reacted? and Why BlackBerry reacted that way?
Q4: Why was the BlackBerry unable to sustain its industry position?
References (APA Format)
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