I’m working on a advertising question and need guidance to help me study.
1.What are the elements of a brand?2.What is marketing?3.What are the 4 Ps of marketing?4.In what area of marketing does communications/advertising fall?5.Define Brand Communications6.What is the role of communications in the marketing process?7.What goes into building a brand? (name at least 5 elements)8.What are the elements of a strategic approach?9.Name the three approaches to brand communicationsProvide at least one example for each approach10.How does integration aid branding efforts?Provide at least 2 examples11.How should brand value be measured? What are the challenges to measuring brand value? 12.Define and discuss consumer value. What is the power of branding in accelerating consumer value?
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