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A nonprofit organization may use a variety of methods to differentiate its products and services. This is commonly referred to as branding and the process is essential to the successful marketing of a nonprofit organization. Without a positive image, the organization will face difficulties in selling their story to potential donors.
You will present this analysis as if you were a consultant hired by the board of directors of the nonprofit organization. Your presentation will be a 10 slide PowerPoint. Keep in mind your PowerPoint should be presented in presentation format, so you will need to include presentation notes and you have to add speaker notes, each slide should have 150 words of notes that are written in academic language and formatted in APA style.
For this assignment, you will analyze the branding strategies a nonprofit uses. I picked an organization call Crohn’s & Colitis Foundation
You will analyze the following:
- The logo of the organization as a branding strategy
- The existence of a tag line as a branding strategy
- The use of the mission statement as a branding strategy
- The values of the organization as a branding strategy
- How well the organization has “branded” its products and services in terms of attracting donors to the organization
- Recommendations for change
- Analyzes logo as a branding strategy.
- Analyzes tag line as a branding strategy.
- Analyzes mission as a branding strategy.
- Analyzes values as a branding strategy.
- Analyzes how well the organization has branded its products and services in terms of attracting donors to the organization
- Makes recommendations for changes.
- Includes notes in presentation
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