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ABC Resonance in Advertising Means Bringing out The Surprise Element Discussion

ABC Resonance in Advertising Means Bringing out The Surprise Element Discussion

Question Description

Discussion 1

Resources
Read/review the following resources for this activity:

  • Arens & Schaefer: Chapters 8, 9
  • Minimum of 1 reliable resources for initial post

Initial Post Instructions (350 words)

What does it mean for advertising to resonate? What causes an ad to resonate? In addition to resonance, what other dimension is important for advertising greatness? As part of your response, share an advertisement that resonates with you. It could be in print, video, or other media. Describe why advertisement speaks to you.

Discussion 2

Resources

Read/review the following resources for this activity:

  • Arens & Schaefer: Chapters 8, 9
  • Minimum of 1 reliable resources for initial post.

Initial Post Instructions (350)

Find and describe (or link/upload) a print ad. Critique the ad based on the strategies for creating great ads covered in Chapters 8 and 9. Evaluate the ad based on the advertising pyramid and assess if the following categories are achieved: action, desire, conviction, comprehension, and awareness. How did (or did not) the advertisers achieve each component?


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