- In Week 2, you created a Systems Thinking Diagram that mapped the stock, inflows, outflows, and feedback loops of your organization. As you become more familiar with your environment and the relationships and interactions between departments and people, you will begin to discover existing strengths and weaknesses. The analysis of the weaknesses and threats to a system is essential during the initial phase to make operational improvements, and it will reveal existing opportunities to plan and execute effective solutions.
Watch the following videos:
- The Analysis Phase of a Project
- SWOT Analysis
- Read ?SWOT Analysis: How Competitive Forces Shape Strategy,? and visit the University Library page, Conduct a SWOT Analysis.
Complete a SWOT Analysis of your organization. Use the SWOT Analysis Worksheet and complete the following steps:
- Complete a preliminary walk around the organization to scan the:
- Internal environment for strengths and weaknesses (e.g., workflows, products, personnel, processes).
- External environment for opportunities the organization might take advantage of and threats that the organization should mitigate against (e.g., new markets, advances in technology, proposed regulations, competition, etc.).
- Follow up with additional research that may provide clarity on elements you are hesitant about or indecisive to list.
- Review your systems thinking diagram from Week 2 and determine if there are any details you can add or adjustments you can make to enhance your understanding of the organizational system.
- Write an objective for your SWOT analysis.
- List the organization?s strengths, weaknesses, potential opportunities, and potential threats.
- Select the items that should be prioritized.
- Cite 3 reputable references to support your SWOT Analysis (e.g., trade or industry publications or government or agency websites).
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