Discuss which of the five categories of diversification and the level of diversification that best describe the company.  Be sure to demonstrate understanding of the types and differences.

Discuss whether the company has engaged in vertical integration.  If not, propose one prospective engagement.  Be sure to demonstrate understanding.

For your chosen product/service, discuss whether the company was a first mover, second mover, or late mover.  Identify competitors in the other categories for that product/service.  Be sure to demonstrate your understanding of the definitions and differences between the types. 

Study the chapter then describe the company’s organizational structure.  Apply at least five relevant concepts from the textbook that demonstrate your understanding.  Remember to use facts, data, and thorough research to earn a top score.  Mediocre responses will be scored accordingly. Writing skills are being assessed.

Study the chapter then apply at least five relevant concepts from the textbook to one of your companies.  Remember to use facts, data, and thorough research to earn a top score.  Mediocre responses will be scored accordingly. Writing skills are being assessed.

Discuss whether the company is in a fast-, slow-, or standard-cycle market.  Be sure to demonstrate your understanding of the definitions and differences.

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