Discussion 1.2

Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers?

Discussion 2.1

How might you obtain data to segment visitors to your city’s public parks, by day of week and time of day? What would you expect to find?

Discussion 2.2

Go to your B-school’s home page. In the general information somewhere will be basic descriptive statistics on your student body demographics. Use that data to size the market for vending machines that dispense thumb drives, flavored coffees, and packets of no-doze. What other data would be helpful to increase the accuracy of your estimate?

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