I’m working on a management writing question and need a sample draft to help me study.
Please write Implementation Plan (PR #5) (only the Business Level Strategy 1 and 2 part) and Executive Summary (only the call to action part) for Hyatt Final Business Plan
I will attach the example of the Implementation Plan (corporate-level strategies) and all the work that we have done as a group.
Instruction for Implementation Plan (PR #5)
Content: Develop specific SMART measurements to evaluate performance on each strategy and establish actionable targets (e.g., reduce energy costs by 10%; increase ADR by $5, etc.). Targets can be qualitative but must set clear goals. Simply achieving the strategy is not a measurement.
* This section should provide SMART measurements to evaluate performance on each strategy and establish actionable targets. The strategies for which you are creating your implementation plan come from the business-level and corporate-level strategies you proposed in PR 4. For example, if one of your strategies was to implement better sustainability practices throughout the organization, then an appropriate SMART measure may be reduce energy costs by 10%. This section should be approximately 1 page in length.
implementation plan come from the business-level strategies proposed in PR 4:
Business Level Strategies
- Promoting staycations to attract local travelers
Staytionation refers to holidays near or near the house, and plans hotel products and promotes them through various marketing channels so that visitors can come to the hotel on time and relax more than usual.
2. Driving immediate revenue through gift vouchers
For example, if the customers purchase a voucher for a limited time, they can purchase a hotel gift certificate at a 20% discount. “Paynow, stay later.” Many people are still reluctant to visit the hotel, but efforts are underway to attract potential customers at more attractive prices, induce immediate returns, and prepare for market revitalization. In addition, as a way of maximizing profits, the hotel will show the benefits of staying one more night when visiting the website for hotel reservations. Alternatively, we may upsell consumers who intend to purchase through IT technology, and above all, we will communicate more with customers online, increase the royal customer base, and activate marketing channels in hotels to secure a large following.
Instruction for Executive Summary (only call to action part) – you might have to read the Hyatt Final Business Plan to work on this part.
[This section should include an executive summary for your report. The executive summary gives the reader the bottom line of the business plan. It should stand-alone and is not an introduction or a summary of the whole report. Be concise! Identify the problem, the solution, the justification for why the company should approve your recommendations, benefits/financial projections, and a call to action (i.e., what do you want the Board of Directors to do in order to implement your recommendations?). This section should be 1 page maximum.]
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